What drives your perceptions & behaviors?
Extraordinary leaders are deeply self-aware!
Unlock motivators, triggers, and perceptions to discover how personality traits shape individual perspectives and behaviors in varying situations—for yourself and your teams!
We love the Birkman assessment for its comprehensive view of our personality traits and how they shape our perceptions and behaviors.
This personality self-assessment, favored by executive leaders, is based on decades of evolving positive psychology research.
As with all our favorite assessments, the Birkman assessment is supported by a wealth of peer-reviewed scholarly research and exceeds all reliability and validity standards.
The reality of life is that your perceptions—right or wrong—influence everything you do. When you get a proper perspective of your perceptions, you may be surprised how many other things fall into place.
The Birkman Method elucidates our behavioral drivers
Yielding insights typically requiring multiple assessments, Birkman’s comprehensive approach examines these motivators and behaviors in four dimensions:

Interests
Interests characterize what we like doing and activities that attract us

Usual Behaviors
Usual Behaviors characterize our “best self” productive behaviors

Needs
Needs characterize how we expect to be treated and what we expect from our environments

Stress Behaviors
Stress Behaviors characterize non-productive behaviors exhibited when our Needs are not sufficiently met
The Birkman Map
Birkman Maps are powerful, high-level visual representations of our unique personalities.
The Birkman Map is divided into color quadrants by two axes.
The vertical axis represents an Introversion / Extroversion continuum, while the horizontal axis represents People-orientation / Task-orientation continuum.
Each color corresponds to a high-level core temperament archetype described below.
Doer — favors results through decisive action
Communicator — likes working with people
Analyzer — prefers structure and detailed planning
Thinker — innovates through reflective contemplation
Our unique personality features are revealed by where the symbols representing our own Interests, Needs, Usual Behaviors, and Stress Behaviors are placed on the map.
Their positions indicate where each of these personality features are uniquely situated for us—indicating degrees of preference on each continuum.
This example shows someone who’s Interests and Usual Behaviors align, but which are both opposite of their Needs and Stress Behaviors—suggesting others may not easily recognize their preference for structure, process, or planning around shared activities.
The Birkman Map is a valuable visual tool helping leaders and employees navigate social dynamics more effectively within and across teams!
Birkman Components
Describing behaviors we exhibit and those we need or expect from others, the Birkman Components reveal much deeper personality insights.
This infographic describes the Birkman Components, with core archetype associations indicated by color.
Component scores across the three dimensions yield numerous insights about ourselves, while also expanding our perspectives of others’ preferences and behaviors.
One Assessment, Multiple Report Package Options
Birkman offers multiple report package options, allowing for varying audiences and budgets, as summarized below…
Signature Package
Our Signature Package Includes:
- 1 90-min Coaching Conversation
- 1 45-min Follow-up Conversation
- Birkman Signature Report
- Birkman Signature Summary
- Stress Management Report
- Customized Insights Reports
- 5 Growth Insights Reports
- 5 Relational Insights Reports
The Birkman Signature Report helps you explore high-level and detailed views of your Interests, Usual Behaviors, Needs, and Stress Behaviors.
Your customized Stress Management Report discusses self-management challenges you are more likely to experience when dealing with interpersonal relationships, schedules & details, or decision making.
Your customized Signature Insights reports are detailed profiles facilitating further exploration in using your personality features for personal development and relational improvement.
Premier Package
Our Premier Package Includes:
- 2 90-min Coaching Conversations
- 1 45-min Follow-up Conversation
- Birkman Signature Report
- Birkman Signature Summary
- Birkman Advanced Summary
- Coaching Report
- Guide Pages
- Image Management Report
- Stress Management Report
- Customized Insights Reports
- 9 Growth Insights Reports
- 10 Relational Insights Reports
- 6 Leadership Insights Reports
This package adds the Coaching Report, Guide Pages, Image Management Report, and 21 additional Insights reports—all customized based on your unique answers to the questionnaire.
These additions add unprecedented depth in exploring your personality features and how you can leverage them for maximized growth, relational mastery, and amplified leadership impact.
Additional Options
Career Exploration Package
This package facilitates a deeper exploration of how to leverage your unique personality features to shape job roles and / or career decisions for your best fit.
BirkmaND Report
The BirkmaND Powering My Success at Work report is designed for people with neurodivergence offering customized job and workplace accommodation prompts for further consideration and conversation.
Research shows using The Birkman Method:
Significantly Improves Self-awareness
Enhances Communication & Relationship Management
Boosts Team Performance and Collaboration
Facilitates Leadership Development and Adaptability
Reduces Workplace Stress and Burnout
Want to Actuate Your Full Brilliance?
Whether for your own or your team’s development, we offer a variety of individual, team, or group learning & coaching options.
Combine or customize options adjusting time & monetary investments to help address your unique development needs.
Want To Discover Your Unique Talents?
Learn how your key stakeholders perceive your leadership behaviors!
Get more transparent input with anonymized quantitative and qualitative feedback using highly validated assessment surveys facilitated and debriefed by your certified executive coach.
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